“As much as 90% of the population of L&D professionals are using inadequate and traditional evaluation methods that are just not getting the job done,” says Jim Kirkpatrick, Senior Consultant for Kirkpatrick Partners. The solution, he claims, is similar to the approach learning experts have taken with Blended Learning – approaching education by means of different tools for different people and leveraging different styles of learning for maximum effectiveness. Instead of thinking only in terms of pedagogy, Jim expands into the idea that, what he calls Blended Evaluation®, can improve learning experts’ approach to evaluation – and ultimately, provide more value to stakeholders.
It’s important to keep perspective: we are dealing with distinctly human problems. Often, there is too much dependency on technology to provide the data, but we end up forgetting to simply observe if behavior change has taken place and to what extent. Companies need not be intimidated by evaluation Levels 3 & 4. They are not some elusive Holy Grail, but can be attained if enough forethought is placed into the approach to measure success, and if we keep the ultimate goal on the horizon – one that helps to improve the lives of our employees and the cultural aspects that make our companies great.
If you would like more information on the Kirkpatrick methodology, there is an excellent book on the subject: https://www.amazon.com/Kirkpatricks-Four-Levels-Training-Evaluation/dp/1607280086