Using storytelling devices in your presentation can increase information retention from about 10% to 80-90%. Melinda Bickerstaff from Accenture talks about the four basic goals that storytelling achieves:

  1. Build a roadmap for the future and paint a picture of what your organization can look like;
  2. Share knowledge, helping to make the abstract more concrete;
  3. Tame the grapevine and alleviate company-wide rumors;
  4. Spark action and elicit a behavioral change on individual and large-scale levels.

How does your company use storytelling? What goals does it achieve within your organization?

4 Types of Story with Melinda Bickerstaff