Client
Hershey
Year

2017

Awards & Mentions
Silver Brandon Hall Award
Best Advance in Custom Content

Silver Brandon Hall Award
Deliverables
  • 360-degree interactive escape room
  • 25-minute crime drama
  • HTML5 compliant application

Training that looks like an HBO show.

The Manager of Food Safety Culture at Hershey’s needed to create a training for employees who don’t typically work on the production floor. Her learning objective was for c-suite executives to understand the full complexity of a product life cycle, showing how every decision they make – from accounting to procurement to legal – can ultimately affect food safety on the plant floor and in the lives of the consumers.

Sage Media recommended a crime drama with interactive VR component. The design of the training resembled an escape room. Watch this case study video to see how we combined the passive, movie-going experience of high-quality storytelling with the learner-driven interactivity of virtual reality.

Here are some of the impacts of this approach:

  • Training investment went from $600 per learner to $17.14.
  • Program expansion went from 200 targeted learners to 7000, due to the global appeal of the training.
  • External relationships and vendor confidences were improved through PR including from Target, Amazon, and Walmart.
  • Speaking engagements through conferences and seminars boomed, as a result of learning innovation.
  • Internal and external accolades were earned as a direct result of this initiative, including a Silver Brandon Hall Award.
Watch the Breakdown Video

Blending Virtual Reality with Dramatic Storytelling.

Production stills from our film set.

This project was filmed entirely in Colorado, using local cast and crew. Photos courtesy of Marla Rutherford.