Using storytelling devices in your presentation can increase information retention from about 10% to 80-90%. Melinda Bickerstaff from Accenture talks about the four basic goals that storytelling achieves:
- Build a roadmap for the future and paint a picture of what your organization can look like;
- Share knowledge, helping to make the abstract more concrete;
- Tame the grapevine and alleviate company-wide rumors;
- Spark action and elicit a behavioral change on individual and large-scale levels.
How does your company use storytelling? What goals does it achieve within your organization?