GP Strategies
What We Did
- Story Consultation
- Narrative Design
- Video Production
- Export Optimization
- Marketing Strategy
The Problem
The marketing team at GP Strategies struggled to convey the full scope of what they offered. GP Strategies is known for a host of consulting services, but often clients couldn’t process where their responsibilities ended and GP’s began. Did they work on a portion of the full problem? Did they handle logistics?
GP Strategies tried to list out all their services and features, but this failed to speak to customer benefits. They wanted a story-driven commercial that could distill the essence of their offerings, the scope of industries they serve, and show how their training and consulting helps customers at every stage of their business challenges – all in 90 seconds.
The Solution
Sage Media wrote, filmed, and edited a story that followed the journey of the coffee bean. Ordering a cup of Joe in the morning requires myriad touchpoints, responsibilities, coordination, and immense logistical complexity to ensure the experience is seamless and maintains consistently high quality – something many of us take for granted. This analogy perfectly fit the consultative approach of GP Strategies, which offers its customers numerous and complex solutions that require an integrated, holistic approach. They truly are “soup to nuts,” and finally got a message to show how this benefits their customers at every stage of operation.
The Results
Consult
Sage Media guided GP Strategies to define the breadth of their work and the core essence of their business. We then converted the language of the main message so that it spoke to their prospective clients. This was accomplished in under three hours.
Design
After determining the core message, Sage Media drafted a number of analogies that symbolized the complex route GP Strategies takes when they do their own consulting. The analogy of the journey of a coffee bean helped future clients make sense of the breadth and scope of GP Strategies' services.
Produce + Deploy
Our video production services kept the price under $25,000. Because the commercial would be launched through social media, all video production choices were picked because most viewers would initially see this video without sound. This was also hosted on their company website.